We’re hurtling towards the end of the year at a frantic pace (again!) so it’s time to start reflecting on what you have managed to achieve in 2019 and thinking about what business goals you will set yourself for 2020. The following broad guidelines will help you to set effective, achievable business goals.
First and foremost, use the ‘SMART’ goal format for defining your business goals. This means that you must ensure that they are:
In business, these reasons could be bad business environments or unexpected effects of government policy. In sport, they could include poor judging, bad weather, injury, or just plain bad luck. If you base your goals on personal performance, then you can keep control over the achievement of your goals, and draw satisfaction from them.
Set realistic business goals – It’s important to set goals that you can achieve. All sorts of people (for example, employers, parents, media, or society) can set unrealistic goals for you. They will often do this in ignorance of your own desires and ambitions.
It’s also possible to set goals that are too difficult because you might not appreciate either the obstacles in the way, or understand quite how much skill you need to develop to achieve a particular level of performance.
Celebrate the wins!! Progress is more important than perfection, so all steps forward are a reason to feel a sense of achievement.