Orchestrating a large scale event requires vision, team work, an ability to organise a great lineup of guest speakers and that super power you have up your sleeve for getting stuff done!
Planning the event ‘experience’ is also key and that’s where these five apps can make the job a whole lot easier.
The easy way to create your event. With this app you can search venues, compare prices and book your dates. But one of the major benefits is that you can pay later. From meetings and weddings to conferences and concerts, this app is not just for small businesses, but it being used by Fortune 500 companies, too. The Mantra Group, the Australian Government and Fairfax Media are adopters.
doubledutch is a one-stop shop that gives you a set of “applications, integrations and performance metrics” so you can create live events that are deeply engaging. It activates personalised marketing campaigns so you can create buzz, energise attendees and monitor their behaviour. It also allows you to gather data that you can use for future events. This app is used by LinkedIn, World Health Organisation and CBRE.
With Attendify, you can create a customised, branded app and social network specifically for your event to improve the experience, boost participation and connect you with your attendees, sponsors and exhibitors. It uses profiles, photo sharing, messaging and polls, and enables people to continue connecting after the event is over. Google uses it.
This web-based, gamified social platform aims to help you improve lead generation by engaging your audiences to have fun with it. Through polls and quizzes participants can earn points and win prizes. It’s memorable and measurable, and creates leads because participants aren’t answering anonymously. Samsung and Optus use this platform.
Getting bums on seats is one of the most difficult parts of organising an event. Eventbrite is not only a platform to manage your bookings but it also helps you plan and promote your event, too. Once you’ve launched your event, you can share it on your website and promote it on your social channels. With Eventbrite, you can also manage attendees, check-ins and registrations on the day.
You’re in your first five years of business and starting to chalk up some big wins, but how can you help your sales team to maintain the pace?
In the first couple of years you and your sales team came out guns blazing, hitting sales targets with high energy and impact, and a thirst to succeed.
A common challenge startups find in their five years is that this energy tapers off. The sheen wears off. Your sales team get tired or bored. People move on.
Top sales executives will tell you a scalable sales team can cope with an influx of prospects, they can step up and get the sales when needed (such as promotions and down days), and they are continually trained and nurtured in a cost-effective way so it isn’t a drain on your resources and cash flow.
So how do you maintain that high energy and keep your business in the high-growth stages after the first year of operation? Here are five winning strategies.
1. Be persistent in hiring the right people
Don’t settle is the big tip here. Don’t hire on a whim or because you need someone now. Wait until you find the best person for the job – someone who is aligned with the values of your business and who has the heart and soul to help drive your business forward.
If you already have great sales people in your team, identify their traits, such as how they divide their time and what attributes typify their personality, then create metrics that can guide you during the hiring process. This will help you hire the best people rather than basing decisions on instinct alone.
2. Hire two to start with
Sales people tend to feed off each other. They love the thrill of the chase and competing to get the sale. If there’s only one there’s no one to compete with. Hire two from the get go and you’ll soon see the magic happen.
3. Optimise your existing team’s strengths
Be careful about who you put in what role and play to their strengths. Give them the best chance to succeed by providing all the tools they will need to succeed, such as analytics and automation software, and sales acceleration tools.
Develop a culture of kindness and enable each team member to work to their strengths and develop these, rather than insisting they perform tasks they find demotivating. You’ll have happier, more productive staff who will stay with you for longer if you can play to their strengths.
4. Reward them
Find out what makes them tick – for example, you may be surprised to know it’s not money but time off with their family or weekends away. Set an achievable goal early on to boost their confidence and motivate them succeed. Give credit and reward when targets are met and budgets are smashed.
5. It’s a holistic approach
The success of your sales team also comes down to their shared belief in your vision, mission and values. They need to be ‘on the bus’ as author Jim Collins explains in his book Good to Great: Why Some Companies Make The Leap… and Others Don’t. In other words, they need to be 100 percent in or 100 percent out – there’s no halfway. Make sure they’re as committed to reaching your goals as you are.