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Our values are table stakes;
The Rare Birds Values
Are courageous and have worth.
Celebrate the entrepreneur’s journey.
Have each others backs and set everyone up to succeed.
Believe in the foundation of education and choice.
Have a profitable smart heart.
Create beautiful, intelligent and captivating things.
Encourage abundance and connectedness.
Are here to serve our tribe of women entrepreneurs.
Don’t think outside the box, there is no box.
Are authentic and speak from experience.
Dare to be uncomfortable, we grow in adversity.
Celebrate every win.
Are not afraid to fail and we are not afraid to learn.
Give to receive.
Have the highest level of integrity.
Walk the talk.
No one person is bigger than our community.
Operate with cold passion – heart and mind equally.
Create your success in tandem with our own.
We only collect people who share our vision and values passionately.
Have you got a business idea in the back of your mind that just won’t go away? Transitioning from daydreaming to action can be daunting but by taking things one-step at a time you can beat the fear that’s holding you back.
These 11 positive steps to launch your business can help you take your entrepreneurial dream and turn it into a reality.
1. Become an expert in your industry
Researching the industry you want to enter is key to understanding what works and what doesn’t. Some university libraries provide access to reports from companies such as Mintel. If you’re not a student, then this list of market research businesses will get you started. Trove also has historical industry information. Try and become an expert in your field – knowledge is power.
2. Research the market
Get inside the minds of your customers. Learn their challenges – what they like, what they don’t like and why. This information can help you develop your product and service offering, and find your niche. Read how Innocent Drinks did this in the UK.
3. Join networking groups
Hearing about successes and challenges that other entrepreneurs have faced can help you recognise your own success and pick yourself back up in hard times. It can also help you spread the message about what your business does and the products and services you want to sell. Inspiring Rare Birds is a global hub that’s dedicated to supporting established entrepreneurs and women who want to start a business. They hold regular networking events, provide entrepreneurs with mentors, and produce resources and information to help start and grow businesses.
4. Write a business plan
Business plans are great for getting your thoughts on to paper and will help you set goals, expectations and timelines. Not only does a business plan map out growth or prepare for bumps in the road, it can help you secure investment. Once you have your plan nailed down, the next step is to write a strategy for how you’re going to reach these goals.
5. Work out your UVP
What is your unique value proposition? How do your products and services solve your customers’ problems or help their situation? Defining why your offerings have a competitive edge is an important step in ensuring they provide better value than the competition.
6. Improve your financial literacy
Financial literacy is an area where many entrepreneurs go wrong. Making sure you are financially savvy early on will start your business on the right foot. Accounting software such as Xero can empower you to manage the finances yourself.
7. Decide what skills you need inside the business
Most entrepreneurs are the sole owner of their companies, but many aspiring entrepreneurs also seek out co-founders to help get their ideas off the ground, especially if they need tech founders inside their businesses. This is where incubators, networking events and platforms such as LinkedIn can really help you form the necessary connections.
8. Create a marketing plan
A clear marketing strategy is all about getting your brand out into the world and helping your audiences understand your products and services. If successful, the plan will help you increase revenue. If marketing isn’t your forte, seek the help of an agency or consultant.
9. Join an incubator
Incubators bring entrepreneurs together in one physical location so they can network and access resources, such as mentoring, lawyers and accountants to help their companies grow. Often those running incubators have money to invest and can also help founders access venture capitalists and angel investors.
10. Nail the branding
The name and visual identity of your business is a hugely important part of differentiating yourself in the market. Getting the branding right can help you portray what your business is about in an instant and attract the right customers.
11. Get your brand online
Once you are happy with your brand name it’s time to register for your domain name and build your website. Budgets may be tight so consider a platform such as Squarespace. There are customisable templates that are simple to set up, and you can secure your domain name easily. As your business grows you can look at doing a full website build with the help of a developer.
These steps are the foundations of your business journey. So what are you waiting for? Take the leap and get started.
From thought provoking and informative to amusing and controversial – these are 9 great business bloggers who inform and inspire
1. Jane Copeland is a marketing strategist whose blog Coping With Jane, addresses how to build a personal brand while maintaining a balance between work and life. If you’re a woman looking to position yourself as an authority and leader in your niche, this is the blog for you. Unlike most other business blogs, it offers plenty of video content.
2. Founder of Red Balloon Naomi Simson, writes a motivational blog which provides practical business advice that can be applied to real life. She offers advice for new entrepreneurs and shares stories of her own personal successes and setbacks on the road to success. Her blog was rated second best business blog for 2016 by Smart Company.
3. Social media marketing is a core part of most businesses, and Donna Moritz’s Socially Sorted is a blog that addresses ways to improve your social presence. It’s an accessible and enjoyable to read.
4. Posse by Rebekah Campbell, is a timeless blog that follows the journey of a startup founder. It describes the rollercoaster ride of owning your own business and delves into how problems can be solved with technology.
5. Katrina Read is a creative strategist and her technical blog Kat’s Insight is perfect for business owners who want to understand and tap into the potential of analytics and big data. Content includes posts on budgeting and telecommunications, with real life examples offered.
6. Steve Sammartino is a published author and business technologist who writes content relating to startups, new technology, and data. With posts on everything from futurism to privacy issues and efficiency, Startupblog is a wealth of information for new business owners.
7. Kelly Exeter is the author of Swish Design – a blog garnered to small business owners with a desire to boost their business through digital marketing, social media, and great design. This blog takes some of the pressure off when it comes to needing to be a digital expert.
8. Small Paper Things is a blog brought to you by Kate Cook – a digital marketer who writes offering advice to entrepreneurs who wish to boost their online marketing results. If you’re doing your own digital marketing or you’re seeking a fresh outlook, check out this blog.
9. Rayn Ong is a Sydney-based start-up investor who writes on all things in this sphere. He is an investor with a tech background and mostly finances early-stage SaaS and marketplace businesses. Rayn has invested in more than 25 companies and writes on how to become an angel investor, what to look out for and how to pitch successfully.
Are you a founder with an established blog on technology, logistics, sales and marketing, leadership or human resources?
Rare Birds’ lead writer and editor Angela Gosnell would love to hear from you. Email her with links to your articles.