9 Brilliant Business Bloggers You Should Know About

From thought provoking and informative to amusing and controversial – these are 9 great business bloggers writing today.


Woman using her laptop at a coffee shop


1. Jane Copeland is a marketing strategist whose blog Coping With Jane, addresses how to build a personal brand while maintaining a balance between work and life. If you’re a woman looking to position yourself as an authority and leader in your niche, this is the blog for you. Unlike most other business blogs, it offers plenty of video content.

2. Founder of Red Balloon Naomi Simson, writes a motivational blog which provides practical business advice that can be applied to real life. She offers advice for new entrepreneurs and shares stories of her own personal successes and setbacks on the road to success. Her blog was rated second best business blog for 2016 by Smart Company.

3. Social media marketing is a core part of most businesses, and Donna Moritz’s Socially Sorted is a blog that addresses ways to improve your social presence. It’s an accessible and enjoyable to read.

4. Posse by Rebekah Campbell, is a timeless blog that follows the journey of a startup founder. It describes the rollercoaster ride of owning your own business and delves into how problems can be solved with technology.

5. Katrina Read is a creative strategist and her technical blog Kat’s Insight is perfect for business owners who want to understand and tap into the potential of analytics and big data. Content includes posts on budgeting and telecommunications, with real life examples offered.

6. Steve Sammartino is a published author and business technologist who writes content relating to startups, new technology, and data. With posts on everything from futurism to privacy issues and efficiency, Startupblog is a wealth of information for new business owners.

7. Kelly Exeter is the author of Swish Design – a blog garnered to small business owners with a desire to boost their business through digital marketing, social media, and great design. This blog takes some of the pressure off when it comes to needing to be a digital expert.

8. Small Paper Things is a blog brought to you by Kate Cook – a digital marketer who writes offering advice to entrepreneurs who wish to boost their online marketing results. If you’re doing your own digital marketing or you’re seeking a fresh outlook, check out this blog.

9. Rayn Ong is a Sydney-based start-up investor who writes on all things in this sphere. He is an investor with a tech background and mostly finances early-stage SaaS and marketplace businesses. Rayn has invested in more than 25 companies and writes on how to become an angel investor, what to look out for and how to pitch successfully.

Are you a founder with an established blog on technology, logistics, sales and marketing, leadership or human resources?

Rare Birds’ lead writer and editor Angela Gosnell would love to hear from you. Email her with links to your articles.


Diversity And The Power Of ‘Bringing Everyone Around The Table’

At a special event in Brisbane to launch the Ambassador events program in the city, diversity and mentor relationships were hot topics of discussion.


Our Rare Birds Global Ambassadors for Brisbane, Co-Founder and Managing Director of Gilimbaa Amanda Lear and Co-Founder and Director of Gilimbaa David Williams, discussed with Rare Birds Founder and CEO Jo Burston the beauty of diversity and why entrepreneurs need mentors to support them. Here are the top three takeaways:

1. Seeing your end game first

Amanda says that what sits at the heart of an entrepreneur is their desire to bring something to life. She identifies entrepreneurs as ‘makers’ – people working on things, figuring out different ways around them, seeing something and wanting to bring it to life, even if they have to “eat tuna out of a can for years just to see it happen”.

She says as an entrepreneur “you see things so clearly, you almost see your end game, and you figure out a way to get there”.  Entrepreneurs are used to “getting knocked down most days” but Amanda says, “you get knocked down seven times, and you get up eight”.


2. The beauty in diversity

David says he wants his daughter to grow up in a world where we don’t even have to have conversations about what diversity in the community looks like. David wants his daughter to grow up in a world where it’s normal to be a female entrepreneur and “a female Aboriginal entrepreneur”.

Amanda likens a lack of diversity to “an artist that’s only ever used two coloured paints in their paint box – how boring is that?” She says diversity “is about bringing everyone to the conversation, using every colour, and seeing where that takes you and making that an exciting thing.

She also says, “we should be more confident and we should embrace more the emotions that come with bringing everyone around the table”.

Amanda says diversity means recognising the different emotions you feel with different opinions and perspectives, and that often they’re not easy emotions as you’re learning and discovering things in a totally different way than you have been brought up with. “But that’s a good feeling and we should learn to ‘lean in’ to that feeling and embrace that feeling, because on the other side of that change and magnificence sits there.”


3. The benefit of having mentors who know you really well

David says mentors are of great value, “if you can learn the lessons they’ve learnt and benefit from the mistakes that they’ve made”. Amanda says that aside from their invaluable experience “in the trenches”, the other beauty of her mentors is that “they know me really well”.

She says her mentors, “know my strengths and they sure know my weaknesses”. They will call her out on things, will hustle her when she needs to be hustled and, “they’ll keep me going when I need that push”.

Amanda says, “I find the honesty of those conversations from being mentored probably the most valuable things because, whether you realise it or not, sometimes you can be avoiding things that you’re not even realising you’re avoiding until someone goes, “look at it, and deal with it, now”.

Do you need a mentor to help guide you through your own entrepreneurial journey? Contact Rare Birds community leader Sarah Coull at scoull@inspiringrarebirds.com for details about joining the Rare Birds Mentoring Program.


Sharing Entrepreneurial Experiences With The Wagga Community

This week we connected Wagga Wagga with the global Rare Birds community as we launched the Ambassador events program with entrepreneurs and business leaders in the local region.


Our Rare Birds Global Ambassadors for Wagga Wagga, Simone Eyles (Founder of 365cups), together with Joe Williams (Professional Athlete and Motivational Speaker) and CEO Jo Burston discussed why it’s important to ask for help and the importance of sharing our entrepreneurial experiences with others. Here are the top four takeaways:

1. Why we need to share our experiences

Simone says the startup journey can be “a really hard learning journey” and you need to connect with people to take away the loneliness of being an entrepreneur. Simone says, “there’s a lot to be said about storytelling” because when you hear stories from others who have had similar experiences to you there is comfort in knowing they have felt the same way or experienced similar things. Simone says if we share our stories and connect with each other “we can achieve great things”.

2. Helping others along the way

Joe says that just like the Rare Birds mantra of #ifshecanican, he tries to be that role model for young Aboriginal people and for all young people, regardless of their skin colour or background. “I try to help every single person that I can, because helping them helps me too,” he says.

Simone says that it’s really important to share the knowledge that you have picked up along the way. She is both a mentee and a mentor, and tells people who come to her with ideas, “if I can do it, you can do it, too”.


3. Just ask and just do it

Simone says, “I’m no different to anyone else in the room – I just get shit done.” Her key advice is to, “just ask, just do it, and keep it simple” and she says if you do this, “you’ll be surprised at what you can achieve”.

Simone says after she had a trip to Silicon Valley in the United States and experienced how people in the business community there operated (they were willing to help her connect her with whomever she needed to speak to), she “came back with a really different mindset” and now asks a lot of different people for help. Simone says, “I’ve asked a lot of people for stuff, and no one has ever said no – it’s awesome!”

4. Enjoy the ride, and learn from it

Joe says that during every setback he experiences, no matter what it is, “I find a lesson in it, and I find gratitude in it”.

Simone says she has had her fair share of tough times, but she has no regrets and doesn’t look back. She says entrepreneurship is not for the fainthearted, “but the rewards come” so you need to enjoy the ride and remember that entrepreneurs, “do a lot of things that don’t make sense and that’s why it works”.

Do you need a mentor to help guide you on your own entrepreneurial journey? Contact Rare Birds community leader Sarah Coull at scoull@inspiringrarebirds.com for details about joining the Rare Birds Mentoring Program.