You can start a big business outside of a big city

How to build a business you'd want to work for
Why you need to create your very own tribe

Meet Simone Eyles who is a Rare Birds Ambassadors in Wagga Wagga, New South Wales.  

Rare Birds Ambassador Simone Eyles perceives success as “creative freedom and being free to have wild ideas”. Her vehicle for this success has been the coffee ordering app 365cups, which was born in the country town of Wagga Wagga, out of a light-hearted conversation between two friends about how cool it would be to pre-order your coffee from your smartphone.

You have to have a big dream and a lot of passion to keep you going – Simone Eyles


Equipped with a graphic design degree and limited business experience, Simone and her co-founder Mariusz Stankiewicz launched the app in January 2011 and by 2014, 365cups processed its three hundred and sixty five thousandth order, generating close to $3 million in revenue for their clients. 365 cups has won numerous awards, including the ‘Best App Food & Drink’ by Australian Mobile Awards in 2012. It has more than 45,000 app users across and Australia and New Zealand, and has grown exponentially, now available in the US, Canada, Italy and Asia.

Simone’s ambition to create and share her ideas has not diminished – she aspires to grow her business to the United Kingdom and generate a community of entrepreneurs in Australian regional areas.

Supporting business in regional Australia

Simone proves that entrepreneurial spirit is not geographically defined to big metropolitan areas such as Sydney. She believes that “you can be anywhere you want to be and if you have an idea you can make it happen”.

She is a strong advocate for boosting business in regional Australia by supporting disruptive startups and helping people understand how technology can work for them.

Simone found that half the reason failure is common for startups and individuals establishing companies is a lack of education surrounding funding and resources. For young entrepreneurs in need of capital support, an understanding of the multiple options for funding that are available and familiarity with industry terminology are crucial.

“Money is important but isn’t everything”, says Simone. “As a startup money is scarce, so you have to have a big dream and a lot of passion to keep you going.”

A caring heart

Simone’s contagious enthusiasm is paralleled by a passion for giving back and a caring heart. She is the recipient of Kidney Health Australia’s Operation Angel Award. When her son Joshua was born with a rare kidney disease, Simone dedicated two years to writing a book that compiled stories of other Australian families with children living with kidney disease.

She has also been newly appointed director on the Country Hope board – a country-based family centred support organisation for children diagnosed with cancer and other life threatening illnesses.

Wherever her future journey may take her, it is clear she won’t lose sight of her vision to see more entrepreneurship in remote areas. “Rare Birds is not just something I’m a part of, it’s a vision I believe in 100 percent. I’d love to pay it forward and help others to share in Jo’s vision of one million more women entrepreneurs by 2020,” she says.

Would you like to nominate a high calibre entrepreneur or business leader to be a Rare Birds Global Ambassador? Contact Rare Birds Community Leader Sarah Coull to find out more:

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