When selling an idea, product or company get straight to the point and start with your big idea. Studies show that the average human’s attention span has dropped from 12 to 8 seconds since the smart phone revolution. SO HEY! HAVE I STILL GOT YOUR ATTENTION? But in all seriousness, it’s important to be able to summarise your company in one sentence. For example, at Rare Birds we could say in one sentence that we run “the world’s first women-only, all-inclusive, full service speaker agency and media hub.” Concise, direct and easy to understand.
Don’t underestimate the importance of body language and tone. It has been found that communication is 7 percent verbal and 93 percent non-verbal. Out of that oh so important 93 percent, 38 percent comes down to the tone of your voice. Controlling the tone of your voice can be easier than you think. Speak slowly allowing your audience to hang onto your every word, enunciate clearly and speak loudly with confidence. Remember to make pauses for dramatic effect and practice makes perfect. Rehearse your speech with friends, in front of the mirror and you can even record yourself. Study these recordings and use them as a base to adjust your body language and tone of voice accordingly.
Make your audience feel something. Don’t overwhelm them with statistics or generalised information. At Rare Birds we say “there is no box.” Be as creative as possible in finding a WOW moment to leave a lasting impression. For inspiration, watch this video www.youtube.com/watch?v=esJ3WxPG8Xo of Rare Birds CEO Jo Burston who does things big and thinks big on purpose, empowering women to believe #ifshecanican.
Did you know that we have a great bunch of female speakers that you can book for your next event: www.inspiringrarebirds.com/female-speakers/