Layne Beachley: Discovering your why

"I would hope the early Rare Birds of today will be the luminaries of tomorrow"
Marketing visionary, Andrew Lark on the Australian entrepreneurial landscape

Discover your why, explore the what, determine your how. We are the architects of the future and we have the power to change the world if only we would get out of our own way.

My mission is to empower women to take ownerships of their lives, get out of their own way and take control. That’s what I’m all about.

Discover your why, explore the what, determine your how. We are the architects of the future and we have the power to change the world if only we would get out of our own way. We are the world’s worst enemy; we can be so critical and judgemental; hard on each other and hard on ourselves, I see so much potential and power in women and I want that to shine through. That’s what I really want and it has become my own personal mission.

In terms of success, the direction I’m heading with empowering women and supporting them in their journeys of evolution and awakening, would mean having a positive and influential, tangible effect on people’s lives. We (Aim For The Stars) have just done a strategy in sponsorship and marketing, now we have a much clearer idea of what we have to offer and how much we need; now it’s a matter of asking for it and asking the right people.

You have to experience what you don’t want, to understand what you do. A lot of us are unwilling to put our hands up and open our hearts just in case it doesn’t work out. From the moment I left school and got my first world title, I was on a mission to prove my worth to the world and I was operating and succeeding on nothing but fear. I’m a fear confronter. I’m a lover of fear. It ultimately leads to something really good. It ultimately brings the best out in me.

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"I would hope the early Rare Birds of today will be the luminaries of tomorrow"
Marketing visionary, Andrew Lark on the Australian entrepreneurial landscape

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