How to build a business you’d want to work for

‘Think like a founder, like it's your business and your money’
You can start a big business outside of a big city

Meet Sue Pember, our newest Rare Birds Ambassador for Perth, Western Australia.


With over 15 years of sales and consulting experience, Sue Pember is passionate about helping people realise their full potential.

In 2010, Sue opened Aussie Orientation Servicesan Australian owned and operated Global Mobility and Real Estate Consultancy company, specialising in relocation programs to multiple capital cities around Australia.

By providing cultural training and ongoing support programs, Sue’s business ensures a smooth transition for workers and their families settling into Australian life.

In 2015, Sue went on to co-found Mi Casa Property Boutique, a residential sales and property investing agency connecting people and property.

Adding a personal touch

Sue believes in building the kind of business you’d want to work for. Through Mi Casa, she was determined to create an agency of talented working parents focused on the core values of people, passion and personal touch.

As a mother of two young children herself, Sue knew there was untapped potential among parents who had left the workforce to start families.

Corporate structures didn’t offer the flexibility she desired, so she decided to create her own company that would put people at the heart of everything they do.

I love being an entrepreneur and inspiring others to take a similar path. – Sue Pember

In 2013, Sue was awarded WA Today Female Entrepreneur of the Year and recognised as one of the top 40 under 40, also receiving the people’s choice award.

She was also a Western Region nominee for the Ernst & Young Entrepreneur of the Year Award in 2013.

The value of giving back

Sue is passionate about giving back to the community and in 2016 was appointed to the Board of Parkerville Children and Youth Care.

In addition to her personal generosity, Mi Casa donates up to $500 to one of their selected charities with every successful sale and property leased.

As a Rare Birds Ambassador, Sue will be assisting up-and-coming entrepreneurs to realise their potential and start walking in the right direction.

“Being recognised as a Rare Birds Ambassador is confirmation and reward for the risk I took in drawing a line in the sand with what I wanted out of life, then picking myself up, dusting myself off and walking in the opposite direction to what I thought was going to be my career in 2010,” says Sue.

Would you like to nominate a high calibre entrepreneur or business leader to be a Rare Birds Global Ambassador? Contact Rare Birds Community Leader Sarah Coull to find out more:

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‘Think like a founder, like it's your business and your money’
You can start a big business outside of a big city

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