Rare Birds Mentor and Marketing Guru from Quip Brands Keeva Stratton sets the record straight on getting your social media strategy on track. The lesson is simple: don’t fall for these 5 social media myths.
Myth number 1 – it has to be immediate
No, it really doesn’t. Don’t feel like the opportunity has passed you by if you’re not able to get your content up the instant it happens. Instead, take the time to tell your story well by curating your content, and ensuring it’s on brand and with purpose.
‘Panic posting’ is a guaranteed way to end up with low quality content, or off-brand messaging. Plan your posts ahead of time to stay on top of the game. Apps like Plann or Planoly can help with this.
Myth number 2 – it has to be perfect
Social media is about being real and authentic. Staying true to your brand story is more important than having a picture-perfect feed. Plus, if you’re too concerned with having everything just right, you’ll never get anything done! Users engage with relatable, authentic content, so keep it real!
Myth number 3 – the number of likes, equals success
Not true! Having an engaged audience is more important than the number of followers you have, or the number of likes on your posts! Having a small number of super engaged loyal followers who actually read what you post, is far more effective than having thousands of followers who blindly ‘like’, but aren’t engaging with your content.
Focus on producing good quality, on-brand content, that encourages engagement from the people whose attention you’re actually seeking, not the masses.
To be effective, every post should be either: educational, entertaining, or inspiring— or ideally, a combination of the three.
Myth number 4 – social is for B2C, not B2B
Read carefully: social media should be viewed as an essential part of your marketing strategy, not just optional.
B2Bs should not shy away from social media, as it is an effective way to increase brand awareness and visibility. It can also help with building relationships and communicating with potential clients, allowing you to reach a wider audience.
Having a presence on social media will also give your brand more credibility and legitimacy. It’s a great way to make a positive first impression, communicating to your customers that you are trustworthy, knowledgeable and credible.
Myth number 5 – more is more
For those wondering, the newest social media sensation to take the world by storm is the video sharing app TikTok, for creating and sharing short videos (similar to the now extinct Vine). However, if video is not your forte, give this one a miss!
It feels like every day a new social media platform is popping up, but you should not feel the pressure to be on every single one of them. It is actually detrimental to your brand to be on ten different channels, doing a lacklustre job on each, or to be on platforms that don’t make any sense for your brand.
It is far better to stick to two or three channels and do them well, and keep it cohesive. In this case, less is more.
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