We want to inspire women
We want to give current entrepreneurs a voice. We want to celebrate the journey, the tough, long and unforgiving road of a woman entrepreneur and we want to celebrate it.

We want to allow them to tell their story and share it with our global community, so that a few years from now, when you ask a young girl what she wants to be when she grows up, it’s not so surprising when she says she wants to own her own company or maybe even change the world.”

We believe that every journey starts with inspiration, but we recognised through experience that inspiration was not enough. We knew that the combination of the right pillars could create the right foundation for success. Founded in 2014, the Rare Birds pillars consist of; storytelling, funding, mentorship and community & resources.

As a disruptive agent of change, creating real social and economic impact in partnership with individuals and thought leaders with aligned values and purpose, Rare Birds is compelled to represent women because:

We believe that
Female entrepreneurship is a key driver of a country’s prosperity; by creating the conditions for women entrepreneurs to flourish, countries are investing in their national well-being and competitiveness. Yet many women founders struggle to access the capital, technology, networks and knowledge that they need to start and grow their business.
The Gender Global Entrepreneurship and Development Index (GEDI)

We acknowledge that
Approximately 40% of the female population identify opportunities for new ventures and believe that they have the necessary skills to start a business. Yet, only 7.8% of the total female population in Australia are involved in setting up or founding their own business. Australian Centre for Entrepreneurship Research via GEM (Global Entrepreneurship Monitor (GEM))

We see that
Mainstream research, policies and programs tend to be ‘men streamed’ and too often do not take into account the specific needs of women entrepreneurs and would-be women entrepreneurs. Organisation for Economic Co-operation and Development (OECD) Women

We want to change that
42% of Australian male entrepreneurs but only 24% of women entrepreneurs indicate that they want to grow their business larger than 5 employees within the next five years. Only 6% aim to have a substantial share of customers from international trade compared with the 13.7% of their male counterparts that do. Australian Centre for Entrepreneurship Research via GEM (Global Entrepreneurship Monitor (GEM))

OUR STORY

When one woman travelled around to schools in Australia in 2013 and asked young girls what they thought an entrepreneur was, the majority of them had no idea. The very few that did answered, “a man”. Walking away from that determined to create change and opportunity for women in entrepreneurship; Jo Burston was that one woman, and now the Founder of Rare Birds.

“I want to see 1 million more women entrepreneurs within the next 10 years, globally. That is our mission at Rare Birds. We want to inspire women. We want to give current entrepreneurs a voice. We want to allow them to tell their story and share it with our global community, so that a few years from now, when you ask a young girl what she wants to be when she grows up, it’s not so surprising when she says she wants to own her own company or maybe even change the world.”

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