Maria Sipka is co-founder of performance-based influencer marketing platform Linqia, which is based in San Francisco, California. She shares her two secrets for achieving – as best she can – balance in her life.
People often ask Maria Sipka how she manages her busy life, with roles as a successful entrepreneur, company president, and mom. “It’s amazing when you find yourself in a certain life situation, how it suddenly locks you into gear and you have no choice but to adapt,” says Sipka. “It’s not easy – at all.” You constantly feel torn, she says, because you want to leave a legacy with your life’s work and also with your children.
TIP 1: Catch some Zs
“The foundation of everything is sleep!” says Sipka. First and foremost, she aims to get eight hours of sleep per night, which in this day and age is almost unheard of but so important for maintaining a high level of positive energy and mental stability.
TIP 2: Prioritize and organize
In addition to a good night’s rest, it’s about setting priorities – both professional and personal, she says. “You become laser-sharp focused.” For Sipka, it helps that her company, Linqia, is highly organized. “We plan; we have KPIs that we need to meet. We have a very clear path on how we execute, so then it’s just about having the discipline to stick to that path.”
She also prioritizes the time she spends with her children, ages two-and-a-half and four-and-a-half. “During the workweek, I try to spend at least two hours a day with them – typically one hour in the morning and one hour in the evening. Then I prioritize 80 to 90 per cent of the weekend with them.”
During the time they spend together, Sipka is strict about time on iPads and TV. (If she had it her way, the family wouldn’t have a TV.) “Instead, I create magical experiences.”
‘The foundation of everything is sleep!’
For Sipka, it’s about coming to terms with yourself. “Very rarely do I allow myself to feel guilty because I learned through my own childhood that it’s about the quality of the time rather than the quantity of time. And to be quite frank, I can’t imagine myself as a full-time stay-at-home mom and have so much admiration and respect for women who pursue this path.”
At work, Sipka always aims to figure out what she can do in her role to deliver the greatest impact to the business. “It boils down to making sure we’ve got the right people in the right roles and setting very clear expectations,” she says. “That way, you cut straight to the chase. We’re brutal when it comes to making quick decisions in the business and learning how to say no.”
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